Interactive Quiz
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Passage:
Languages become endangered and die out for many reasons. Sadly, the physical annihilation of communities of native speakers of a language is all too often the cause of language extinction. In North America, European colonists brought death and destruction to many Native American communities. This was followed by US federal policies restricting the use of indigenous languages, including the removal of native children from their communities to federal boarding schools where native languages and cultural practices were prohibited. As many as 75 percent of the languages spoken in the territories that became the United States have gone extinct, with slightly better language survival rates in Central and South America . . .
Even without physical annihilation and prohibitions against language use, the language of the “dominant” cultures may drive other languages into extinction; young people see education, jobs, culture and technology associated with the dominant language and focus their attention on that language. The largest language “killers” are English, Spanish, Portuguese, French, Russian, Hindi, and Chinese, all of which have privileged status as dominant languages threatening minority languages.
When we lose a language, we lose the worldview, culture and knowledge of the people who spoke it, constituting a loss to all humanity. People around the world live in direct contact with their native environment, their habitat. When the language they speak goes extinct, the rest of humanity loses their knowledge of that environment, their wisdom about the relationship between local plants and illness, their philosophical and religious beliefs as well as their native cultural expression (in music, visual art and poetry) that has enriched both the speakers of that language and others who would have encountered that culture. . . .
There is ample evidence that such preservation can work in languages spiraling toward extinction. For example, Navajo, Cree and Inuit communities have established schools in which these languages are the language of instruction and the number of speakers of each has increased.
Question: In the context of the passage, which one of the following hypothetical scenarios, if true, is NOT an example of the kind of loss that occurs when a language becomes extinct?
Solution:
The question asks us to find a scenario that is NOT an example of the kind of loss described in the passage. Let’s analyze the options:
- Option 1: This represents a loss of cultural knowledge tied to the Nicobarese language’s unique description of the ocean. This aligns with the passage’s emphasis on losing specific cultural knowledge. Eliminate.
- Option 2: The passage mentions the loss of unique concepts, words, and the emotions they convey. This aligns with the example of the Andamanese language. Eliminate.
- Option 3: The listing of a group as indigenous in government records is an administrative detail and not directly related to the cultural or knowledge losses described in the passage. This is NOT an example of the loss the passage discusses. Keep this option.
- Option 4: The passage highlights the loss of environmental knowledge, such as the Inuit understanding of snow textures. This aligns with the losses described in the passage. Eliminate.
Correct Answer: Option 3. The Lamkangs of Manipur have only 3 remaining native speakers of the language. When they die, we will lose one more group from the government list of indigenous tribes.
Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy which sold in the 1980s for the equivalent of a dollar now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon. . . .
It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and governance measures. In the Boy Scout world of Western business it would leave a bad taste, in more ways than one.
Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder….
Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world…..
Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.
Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel…..
In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the “Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.
Question 23: The phrase “would make it an invention to rival gunpowder” has been used in the passage in a sense that is
Solution:
The phrase is used metaphorically to suggest the significant and impactful nature of Moutai’s claim of being hangover-proof, likening it to gunpowder’s historical significance. It is not literal, synonymical, or substantive. Thus, the correct answer is: Option 1.
